YouTube killed the video star

The amount of content available just one click away will keeps us in front of a screen most of the time, but not exactly a TV screen.

In Mexico, new and exciting times for television is coming, as the government has approved a historically law to allow new players and networks on open TV. But discussions are now centered not only on the networks, but also on the content, as the main competitor just bought the rights for Olympics in 2106.

We can think on television in three different stages: the live broadcasts, the cable era, and now, the digital era.  This last one has two main trends: on-demand contents and live streaming.

As well as telephony moved to mobile phones, the majority of the television contents will be viewed by the majority of the people. It is just a matter of time for this to happen.

An example on how this is happening is the live streamings of Coca-Cola.TV in Mexico. For the first time in years, a popular cable network declined in broadcasting the most important rock festival in Latin America: Vive Latino.  The online broadcast from the Coke brand in Mexico left the network without a reason to pay the rights for it.



In the future, mainly smart equipments will drive the content consumption, so every content provider must be ready to broadcast it to multiple platforms. Even exclusive content will be made for digital broadcasters, with different experience models and legal distributions. A great example is the 360 videos from Coachella, offered exclusively in YouTube:

The success for these strategies will be the customization and consumer focus, where the best experience of seeing what I want, when I want and how I want will win.


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